Weekly Reflection – The Week Stardunkk Shaped Itself into a Strategy
By Sven Desmet
Some weeks you build a product.
But this week we did something different:
we have built a strategy.
A clear, people-oriented and mature method that helps entrepreneurs finally regain control over their energy, structure and peace of mind.
This week saw the birth of:
The Stardunkk Self Reset Strategy™
Scan. Boost. Reset.
The three steps that define our entire ecosystem from now on.
Here's my reflection on everything we've accomplished.
1. The Self Reset Strategy: Finally One System, One Story, One Direction
We took a huge step this week by finally connecting everything we've been building for months — stress test, Quick Boost, total reset, email flows, ads — into one clear path:
Step 1 — Self Scan
The Stress Test: Gain insight into where you really stand.
Step 2 — SelfBoost
The Quick Boost Pack: the first, achievable action.
Delivered via 7-minute resets, but not as a main promise — as a micro-step.
Step 3 — Self Reset
The Total Reset: a complete rebuilding of structure, energy and mental peace.
Together they form:
👉 The Stardunkk SelfReset Strategy™ — your path from insight to control for entrepreneurs of all ages.
Nothing vague.
Nothing exotic.
Just a strategy to work back on yourself — clear, strong and mature.
2. Stress Test & Flow: the backbone of the Strategy
This was a top week for the Stress Test:
✔️ Premium emails have been rewritten
✔️ Flow logical for NL & EN
✔️ All follow-up streamlined
✔️ Score display optimized
Why so important?
The SelfScan (Stress Test) is now the starting point of the entire SelfReset Strategy .
3. Quick Boost became ZelfBoost — and finally logically linked
We haven't changed the content of Quick Boost…
but in terms of place in the ecosystem.
It is now exactly where it belongs:
➡️ The SelfBoost
➡️ Step 2 of the Self Reset Strategy
➡️ A feasible, safe first action
➡️ Delivered via 7-minute resets (as a micro-instrument, not as a claim)
All in one for entrepreneurs.
4. Total Reset became SelfReset — the end point of the journey
Total Reset is now:
👉 Step 3 — Self Reset
The complete journey for entrepreneurs who want real, lasting change.
This week we have:
✔️ fine-tuned the pages
✔️ mobile optimized
✔️ buttons linked correctly
✔️ visuals made premium
✔️ Upsell links made consistent
The SelfReset now feels like a premium endpoint of a logical path.
5. Instagram: the first content that carries the strategy
This week IG also came of age:
✔️ Storytelling with emotion (like with the plants)
✔️ Reflective captions
✔️ New visuals
✔️ Clear references to Stress Test and SelfBoost
✔️ The strategy made tangible in every post
Instagram is finally starting to feel like the front end of a premium system .
6. Advertisements: Rebuilt in function of the Self Reset Strategy
We have three finished ads, but this week we have:
✔️ CTAs harmonized
✔️ The Stress Test confirmed as main entrance
✔️ Made messaging more mature
✔️ Copy tightened for entrepreneurs aged 40+
✔️ Ready for launch
From now on, every ad is a door to:
➡️ SelfScan → SelfBoost → SelfReset
7. Technology and Shopify: Foundations for a Scalable Brand
We have:
✔️ code cleaned up
✔️ Cart issues resolved
✔️ Variant checks done
✔️ Layout made consistent
✔️ mobile improved
My personal reflection Sven Desmet
This week felt like a tipping point.
Not because we invented something new,
but because finally everything is right.
For the first time, Stardunkk doesn't feel like separate parts anymore…
but as one fixed strategy for entrepreneurs .
The Self Reset Strategy™ is:
✔️ human
✔️ professional
✔️ logical
✔️ scalable
✔️ exclusive
✔️ completely in line with who I am
It's the method I had to build myself over the years —
and which I now pass on.
Lots of focus - structure and energy enjoyment.
Sven Desmet founder.